1. LCBO Deflate the Elephant

LCBO

Created for in 2013

We have done

The Deflate the Elephant campaign was developed by the LCBO to help in the prevention of drinking and driving.

Though tactful placement of posters, fliers and kiosks, the LCBO had in store demonstrations on how to have a good time without abusing alcohol.

Tips on how to be a good host and mocktail recipes were broadcast online to help guide home owners throwing parties in the right direction.

For more information about how to have a fun sober evening, visit: http://www.deflatetheelephant.com

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